Pay-per-click marketing, or PPC, is a type of online advertising where you only pay when someone clicks on your ad. It’s like renting a digital billboard, but instead of paying for views, you pay for clicks (or for someone to take action). That action could lead to a website visit, a product page view, or even a sale. You set the budget. You choose who sees the ad. And you only pay when someone’s interested enough to click.
What makes PPC so popular is how targeted and trackable it is. You get to pick who sees your ad based on what they search or what they’re into. You decide where it appears and how much you’re willing to spend. Plus, you can see exactly what’s working and tweak it in real time. That makes PPC a favorite for small businesses that want fast results, and clear numbers to back their spend.
Here are a few types of PPC ads you’ll likely come across:
- Search ads: These show up at the top of search results when someone types in a relevant keyword.
- Display ads: These are image or banner ads that appear on websites your audience is browsing.
- Shopping ads: These show your product image, price, and link directly on platforms like Google Shopping.
- Social media ads: Think Instagram, Facebook, or LinkedIn. You can run highly targeted campaigns based on user behavior.
- Remarketing ads: These reengage people who’ve visited your site before but didn’t take action.
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