Email Marketing Automation is the use of predefined rules to trigger email messages and personalize your messages based on specific actions customers take—or don’t take, using email or marketing automation software.
Some examples include when you automate welcome emails sent when a customer signs up for a mailing list, similar product recommendations after a user has bought from your site, or a quick reminder that the customer placed something in their cart but never finished checking out.
As a business owner, finding ways to conserve precious resources—including time—is vital. You want to spend your time focusing on growing your business, not sending out emails or responding to customer service inquiries. There are some things you simply shouldn’t have to take on by yourself, and email marketing is one of them. Fortunately, you can save time and money with email automation.
The use of predefined rules to trigger email messages and personalize your messages based on specific actions customers take—or don’t take, using email or marketing automation software.
Examples:
- automated welcome emails sent when a customer signs up for a mailing list
- similar product recommendations after a user has bought from your site
- a quick reminder that the customer placed something in their cart but never finished checking out
Email automation takes repetitive tasks off your to-do list to free up your time for other valuable tasks, such as responding to customer questions. It can help customers learn more about your brand, encourage them to keep coming back or remind them of why they bought from you in the first place.
As a marketer or business owner, you’d like to stay connected to your customers. Email automation is a powerful marketing automation tool that lets you send the right message to the right people at the right time, using automated workflows, which is extremely effective for lead nurturing, and ultimately, to drive sales from potential customers as well as existing ones.
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